n a special interaction with Kritika How has your background and upbringing Juneja for GLITZ, Simone Micheli talks influenced your design principles? How did about his design philosophies, the name Architectural Hero come about, inspirations, ideas and projects. what inspired it?
Excerpts are here… Immediately So, to begin with, could you tell us architecture about your early brush with architecture? research linked to expressiveness and T June 2023 Kritika Juneja Ar. Kritika Juneja an Architecture Journalist after graduating in with GLITZ architecture I started my design & interiors magazine and Founder Arch Valor, has an aim to bridge t h e g a p b e t w e e n c r e a t o r a n d t h e c r e a t i o n s , t h u s u p l i f t i n g a r t , architecture and critics and Tete-a-Tete with architects is yet another step to develop a cross- cultural dialogue and b r i n g t h e l o c a l architects, artists across the globe and their philosophies to light. content with the desire to build a path full of uniqueness and wonder. My intellectual roots are linked to my father and mother, immersed in the world of art, to Giovanni Michelucci and Bruno Zevi, my real mentors, known during my university studies, to m y s p a s m o d i c l o v e f o r Renaissance artists. The name of the company founded by me and my wife Roberta in 2003, Simone Micheli Architectural Hero is the portrait of our doing: we fight day after day with systems, stereotypical intellectual logics, and public administrations to allow the realized project to remain in perfect coherence with the project dream. T June 2023 What is your idea of good design? The concept of good design is form and function that are perfectly i n t e r p e n e t r a t e d , f r o m a n ergonomic and aesthetic point of view. The integration of function with form, and vice versa, leads to a deep understanding of the creative flow, a complete fusion between the parts that allows obtaining an object tending to perfection.
It seems as though you have a lot of hotel projects under your belt, what drives your choice of projects?
My design choice is always connected to the idea of creating w o r k s o f a r t c a p a b l e o f transforming “experience into memory”. The main will is to qualify life through visions full of T June 2023 distinctiveness, sustainability and consistency. The desire is to overcome the barriers of the known real and skip the prevailing stereotype.
In general, what is your take on architecture that emerges from India as also the rest of the Asian countries?
Compared to other parts of the world, there are a lot of d i f f e r e n c e s . W h e n o n e architect relies on the project, the rules change, otherwise, the story is quite the same everywhere. How could you define luxury? The luxury in the past was associated with precious materials such as gold, steel, marble. The luxury of today is completely different. The T June 2023 luxury of today is an expression of new relationships between man, space, and time. Considering that we have spent time together already, we decide to stay for one hour to conduct an interview and converse with each other, which is no less than luxury to me. Today, luxury is the time we choose to spend together, whether it is observing clouds in the sky, listening to the sound of the sea, watching a movie or practicing and improving my yoga. T June 2023 How would you like the world to know you when you hang up your boots? For my creation, I design it to remain in the minds of the people like simplicity, not to be seen as a big man. One of my primary ideas is to realize a project that transforms complexity into simplicity. So the most memorable story for me is that people remember me for my simplicity. T June 2023