
Shaheed Veer Narayan Singh Memorial and Tribal Freedom Fighters Museum
Featured work by Amit Gupta · Naya Raipur, Chhattisgarh · May 5, 2026
Name of Project: Shaheed Veer Narayan Singh Memorial and Tribal Freedom Fighters Museum
Location: Naya Raipur, Chhattisgarh
Authority: Department of Tribal and Scheduled Caste
Principal Architect: Buildkrafft Engineering & Architecture
Prime Contractor: J P Construction
Museum Curator and Creative Director for Physical Works: Sh. Probal Ghosh
Creative Director for Digital Works: Sh. Karthikeyan Ramachandran
Immersive Agency: Nolabel Immersive Experiences Pvt. Ltd.
The contemporary museum is undergoing a quiet but profound shift- from being a space of observation to one of experience. As Amit Gupta, founder of Nolabel Immersive Experiences Pvt. Ltd., suggests, the challenge today is no longer just about preserving history, but about making it felt.
Traditionally, museums relied on objects- artefacts placed behind glass, accompanied by text. But increasingly, what needs to be preserved is intangible: events, emotions, and collective memory. This shift demands a new approach, one that merges storytelling with spatial design. At Nolabel, this thinking draws heavily from cinema. A museum, much like a film, unfolds over a fixed duration. The difference lies in movement- in films, scenes move past the viewer; in museums, the viewer moves through scenes.
This inversion transforms the role of design. Static displays must come alive, not through spectacle alone, but through carefully orchestrated sensory layers. Technology becomes a tool- not as an overt feature, but as an invisible enabler embedded within scenography. Sound, projection mapping, and automated triggers work together to create environments that respond to the visitor’s presence.
This approach finds expression in the Shaheed Veer Narayan Singh Memorial and Tribal Freedom Fighters Museum. Structured as a sequence of fifteen galleries, the museum already reads like a cinematic narrative, tracing the lives, struggles, and resistance of tribal communities and the legacy of Veer Narayan Singh. Building upon this foundation, immersive interventions introduce layers of sound, light, and motion that deepen engagement.
In one instance, a temple setting transforms when a bell is rung- triggering an enveloping play of light and sound. In another, a colonial execution scene is intensified through rain, thunder, and ambient sound, shifting the experience from observation to empathy.
Such strategies redefine the museum as a narrative medium- one where history is not simply displayed, but experienced. In doing so, they point towards a future where museums, much like cinema, leave a lasting emotional imprint long after the visit ends.
- Location
- Naya Raipur, Chhattisgarh
- Design firm
- Nolabel Immersive Experiences Pvt. Ltd
- Principal designer
- Amit Gupta





